15 October 2009
Great Idea Generation - Disney Style
Proof of Concept
This Business Idea Workshop is being held for senior students within SERC on 15th October 2009 in room C1.
The Proof of Concept process is designed to foster creativity whilst minimising risk to a business.
The Disney process refers to a strategy used by Walt Disney for planning projects in his film making business - it involves a multi-step pattern for thinking, and in Disney's case literally used three specific locations which were each designed to encourage different states of mind in the creative design process. The three states were "The Dreamer", "The Realist", and "The Critic" - essentially come up with the dreams in one workshop, create plans to realise the dream in the next stage, and finally in the critic stage pick flaws in the plans and identify all the problems and issues. This process is then repeated, refining every time towards a dream with a working plan.
This approach assumes that we can all change states and that through this we gain different perspectives and better solutions to issues and questions we might have.
La Salle Matrix Thinking
Innovation Training really makes a difference when properly constructed - and the outcomes are assurred. Innovation is the essential turbulence that drives business growth and development. The alternative is stagnation that will ultimately lead to business failure. Indeed recent statistics reveal that without innovation the life expectance of a business in these fast moving times is in fact less than ten years.
Matrix thinking is the result and essentially captures a lifetime of successful business creation in a structured process. It can be used within minutes of understanding the simple Matrix Thinking approach to creativity, innovation and finding business opportunities.
“Innovation is a process of change that creates or adds value to your products and services.”
The word innovation often invokes thoughts of large scale, high-risk change. However, most successful innovation involves carefully planned, incremental change to existing products, services or processes. This approach results in improved products and services, greater efficiency and better value for customers (internal or external).
These two elements are combined to produce an effective training for more senior students - offering challenges and building skill sets sought by employers and of benefit to budding entrepreneurs.